THE CREATION, FOUNDING, AND RUNNING OF THE CARRIAGE HOUSE

My involvement with the first student-run, independent creative co-op in Brandcenter's history.

CREATION AND LAUNCH TEAM

Once it became clear that COVID-19 would cancel our internships, we set out to find an alternative. I was on the team that worked on the official branding of the co-op and helped develop a plan for legitimization.

What I Worked On

  • Mission and Business Strategy

  • Brand Messaging

  • Business Operations

EXECUTIVE COUNCIL

Upon realization that having a team to run operations was just as important as the co-op itself, the launch team implemented a Council to handle the work. Myself, along with five other members representing all of the Brandcenter tracks, were voted in to take on the responsibility.

A full-service creative co-op of emerging talent from one of the world's top ad schools. We leverage strategy and insight to deliver innovative messaging that captivates your audience and advances your brand.

Started in the height of the 2020 pandemic, a group of rising 2nd year students and recent graduates from VCU Brandcenter sought to fill a summer employment gap and give back to struggling businesses.

Responsibilities Included

  • Intaking partners and allocating teams to work on them based on services needed and available hours.

  • Facilitating and maintaining relationships with VCU, faculty and industry mentors, local organizations, and potential partners.

  • Managing general operations, including event schedules and time management.

  • Assisting teams on an as-needed basis with peer reviews, conflict resolution, and work negotiation.

MENTOR LIASON

COUNCIL ROLE

While The Carriage House was able to take on the role of an internship, we were still missing out on the networking opportunities that were typically experienced. As a part of the Council, Chrissy Boals (AD '21) and I sought to replicate the connections students were missing out on. We created The Carriage House mentorship program, which allows our members to interact with industry professionals and alumni through office hours, work reviews, workshops, and panel discussions.

Responsibilities Included

  • Reaching out to alumni and interested professionals

  • Scheduling office hours in coordination with mentors

  • Coordinating relevant workshops and panels for our members

  • Curate a list of industry + faculty mentors 

PROJECT

STRATEGIST

In addition to my leadership roles, I worked with five companies to develop various strategies for brand objectives. As work gets completed and permission is granted, this page will get updated with more information about the companies and the final products.

AS OF MAY 2021, THE CARRIAGE HOUSE IS UNDER NEW STUDENT LEADERSHIP.STAY TUNED TO SEE HOW IT GROWS!

 

  • Launch Strategy

  • Website Team

  • Branding Development