THE CARRIAGE HOUSE:TURNING A PANDEMIC

INTO AN OPPORTUNITY

How losing our internships to Covid-19 lockdowns lead to the creation of the first student-run, independent creative co-op in Brandcenter's history.

Case study written in collaboration with:

Sophie Whitfield

Kimberly Burgess

Chrissy Boals

Shannon Gill

Dinma Onwekyere

CONTEXT

PROBLEM

COVID-19 has made companies and agencies rethink what their internship programs look like and Brandcener grad students need experience to further their experience. 

Companies were slowly removing traditional internship opportunities for the summer of 2020 and small businesses were suffering due to a global pandemic. 

SOLUTION

Create our  own creative co-op for students to help small businesses and advance their own skill sets. 

THE MISSION STATEMENT

THE COUNCIL

The Carriage House is a full-service creative co-op of emerging talent from one of the world’s top ad schools. We leverage strategy and insight to deliver innovative messaging that captivates your audience and advances your brand.

The Carriage House Council was the organizing body of the Carriage House and was created through a voting process with a member of each of the five tracks at the Brandcenter. 

MEMBERS

PARTNERS

Membership to Carriage House was predicated on being either a rising 2nd year student or recent graduate, and was on an as-needs basis. Students agreed to a weekly time commitment and teams were built for our partners based on availability and skillset. We had 56 members in total in the summer of 2020.  insert orientation pic

x

MENTORSHIP PROGRAM

One of our main priorities was to minimize the impact of internship cancelations. An important aspect of a summer internship is the ability to form connections within the industry, so we made it a priority to facilitate mentorships between students and Alumni. We gathered a list of industry professionals who were interested in chatting with our members about projects or career options to facilitate industry connections. By their request, we were able to hold several events, including topic-centered panels and workshops.

BRAND STRATEGIST | SHE/HER