FULL CH CASE STUDY | Resume and Portfolio

THE CARRIAGE HOUSE

TURNING A PANDEMIC INTO AN OPPORTUNITY

How losing our internships to Covid-19 lockdowns lead to the creation of the first student-run, independent creative co-op in Brandcenter's history.

BY MARCH 2020, IT WAS CLEAR WE HAD TWO PROBLEMS:

DISAPPEARING INTERNSHIP OPPORTUNITIES

For Brandcenter students, internships are often taken the summer in between their two years. However, companies all across the country were reminding offers and removing positions.

OUR SOLUTION

Create our own creative co-op for students to help small businesses and advance their own skill sets.

CASE STUDY WRITTEN IN COLLABORATION WITH

THE REST OF THE EXECUTIVE COUNCIL:

A full-service creative co-op of emerging talent from one of the world's top ad schools. We leverage strategy and insight to deliver innovative messaging that captivates your audience and advances your brand.

Started in the height of the 2020 pandemic, a group of rising 2nd year students and recent graduates from VCU Brandcenter sought to fill a summer employment gap and give back to struggling businesses.

OUR WEBSITE

MY ROLES

CHRISSY BOALS

ART DIRECTION '21

DINMA ONYEKWERE

CREATIVE BRAND MANAGEMENT '21

KIMBERLY BURGESS

CREATIVE BRAND MANAGEMENT '21

SHANNON GILL

COPYWRITING '21

EXPERIENCE DESIGN '21

CARRIAGE HOUSE LAUNCH TEAM MEMBERS

Lex Coelho

Chris Cole

Laura Gardner

Kimberly Heard

Chelsie Kelly

Alexandria Reid

Malcolm Richardson

Courtney Robinson

Mackenzie Thomas

Marshal Turner

and the Council

David Ligon

Paige Majdic

Hunter Mott

Joe Mrava

Payal Pereira

CARRIAGE HOUSE PROJECT CREW

Marnie Abraham

Hamza Ali

Shelby Bass

Leon Brewington

Meghan Callahan

Jonathan Castaneda

Gauri Nigam

Kate Power

Ellie Proctor

Brittany Reid

Charlotte Robins

Monica Roebuck

Maddy Crews

Adam DuBrueler

Aubrey Estes

Lauryn Goodlett

Charlie Hudson

Dan Ivey

Jan Junloy

Lee Kuykendall

Emilee Lampert

Annie Maddox

Bianca Naidoo

Anh Nguyen

Sydney Toler

Ali Weiner

Nick Vega

Sheila Villalobos

Bradley Wells

Nebraska White

Jael Williams

Shaw Schiappacasse

Evan Shisler

Lauren Sitterly

Brian Siepka

Angel Song

Amanda Thao

SOPHIE WHITFIELD

1

2 Offer creative solutions to new business problems that had arisen during the pandemic, and offer them for free to the small, independent entrepreneurs who needed help most.

OUR GOAL

THREATENED ECONOMY

Lockdown procedures were shutting doors for many businesses, many permanently. We saw many places we loved shut down.

BY THE NUMBERS

$15,500

students

client partners

industry mentors

donations to Brandcenter diversity scholarships

600

followers on social platforms

IN THE PRESS

How losing our internships to Covid-19 lockdowns lead to the creation of the first student-run, independent creative co-op in Brandcenter's history.

DISAPPEARING INTERNSHIP OPPORTUNITIES

For Brandcenter students, internships are often taken the summer in between their two years. However, companies all across the country were reminding offers and removing positions.

Create our own creative co-op for students to help small businesses and advance their own skill sets.

CASE STUDY WRITTEN IN COLLABORATION WITH

THE REST OF THE EXECUTIVE COUNCIL:

A full-service creative co-op of emerging talent from one of the world's top ad schools. We leverage strategy and insight to deliver innovative messaging that captivates your audience and advances your brand.

​

Started in the height of the 2020 pandemic, a group of rising 2nd year students and recent graduates from VCU Brandcenter sought to fill a summer employment gap and give back to struggling businesses.

ART DIRECTION '21

CREATIVE BRAND MANAGEMENT '21

CREATIVE BRAND MANAGEMENT '21

COPYWRITING '21

EXPERIENCE DESIGN '21

CARRIAGE HOUSE LAUNCH TEAM MEMBERS

Lex Coelho

Chris Cole

Laura Gardner

Kimberly Heard

Chelsie Kelly

Alexandria Reid

Malcolm Richardson

Courtney Robinson

Mackenzie Thomas

Marshal Turner

and the Council

David Ligon

Paige Majdic

Hunter Mott

Joe Mrava

Payal Pereira

CARRIAGE HOUSE PROJECT CREW

Marnie Abraham

Hamza Ali

Shelby Bass

Leon Brewington

Meghan Callahan

Jonathan Castaneda

Gauri Nigam

Kate Power

Ellie Proctor

Brittany Reid

Charlotte Robins

Monica Roebuck

Maddy Crews

Adam DuBrueler

Aubrey Estes

Lauryn Goodlett

Charlie Hudson

Dan Ivey

Jan Junloy

Lee Kuykendall

Emilee Lampert

Annie Maddox

Bianca Naidoo

Anh Nguyen

Sydney Toler

Ali Weiner

Nick Vega

Sheila Villalobos

Bradley Wells

Nebraska White

Jael Williams

Shaw Schiappacasse

Evan Shisler

Lauren Sitterly

Brian Siepka

Angel Song

Amanda Thao

1

2

Offer creative solutions to new business problems that had arisen during the pandemic, and offer them for free to the small, independent entrepreneurs who needed help most.

THREATENED ECONOMY

Lockdown procedures were shutting doors for many businesses, many permanently. We saw many places we loved shut down.