THE CARRIAGE HOUSE:TURNING A PANDEMIC
INTO AN OPPORTUNITY
How losing our internships to Covid-19 lockdowns lead to the creation of the first student-run, independent creative co-op in Brandcenter's history.
Case study written in collaboration with:
COVID-19 has made companies and agencies rethink what their internship programs look like and Brandcener grad students need experience to further their experience.
Companies were slowly removing traditional internship opportunities for the summer of 2020 and small businesses were suffering due to a global pandemic.
Create our own creative co-op for students to help small businesses and advance their own skill sets.
THE MISSION STATEMENT
The Carriage House is a full-service creative co-op of emerging talent from one of the world’s top ad schools. We leverage strategy and insight to deliver innovative messaging that captivates your audience and advances your brand.
The Carriage House Council was the organizing body of the Carriage House and was created through a voting process with a member of each of the five tracks at the Brandcenter.
Membership to Carriage House was predicated on being either a rising 2nd year student or recent graduate, and was on an as-needs basis. Students agreed to a weekly time commitment and teams were built for our partners based on availability and skillset. We had 56 members in total in the summer of 2020. insert orientation pic