SHE / HER
BRAND STRATEGIST | UX RESEARCHER
Classically trained brand strategist with a special interest in experiential strategy and UX/UI research and design. Interested in entertainment culture - film, fashion, gaming, travel – and looking to work brand side or with a project based agency.
LET'S CHAT
PORTFOLIO
MEETING
EDUCATION
Virginia Commonwealth University, M.S.B.
Richmond, VA
Brandcenter, M.S. in Business/Branding, Strategy
Expected Graduation May 2021
Boston University, B.S.
Boston, MA
College of Communication, B.S. Communication
Graduated May 2015
SKILLS
Brand Positioning
Ethnographic Research
Cultural Analysis
Social Listening
Creative Briefing
Consumer, User Journey Mapping
Planning and Moderating Focus Groups Quantitative and Qualitative Survey Construction
RECENT WORK HISTORY
The Carriage House Richmond, VA
April 2020 - May 2021
Co-Founder, Executive Council Member
Mentor Liaison, Project Strategist
In response to internship cancelations during the Summer of 2020, several students and I set out to create our own opportunities.
I helped found, brand, launch, and run the creative co-op and served on the Executive Council running the Mentorship Program.
Professional Growth
Enhanced Leadership Skills
Decision-Making in an Executive Position
Business-Forward Adaptation
Experience Highlight
Anticipating the reality of failure, and still saying,
"let's do it."
Chez Max Restaurant Richmond, VA
August 2019 - July 2020
Hostess
Seats guests in an efficient manner while remaining a welcoming presence and upholding fine dining standards.
Greatest Skill I Learned
Being comfortable as the decision -maker, especially when some don't like the decision.
UNDERGRAD WORK HISTORY
Boston University Athletics Boston, MA
Business Office
August 2016 - May 2019
Office Assistant
Performed administrative tasks and acted as interdepartmental liaison.
Greatest Skill I Learned
Juggling tasks and responsibilities between several departments without confusing work (or names!).
Better Bankside London, UK
As part of a study abroad internship program
February 2018 - April 2018
Social Media and Marketing Intern
Aided in various corporate communications and membership engagement related tasks.
Greatest Skill I Learned
Taking the same service and adjusting its presence to benefit several different businesses.
SOFTWARE I WORK WITH