SHE / HER

BRAND STRATEGIST | UX RESEARCHER

Classically trained brand strategist with a special interest in experiential strategy and UX/UI research and design. Interested in entertainment culture - film, fashion, gaming, travel – and looking to work brand side or with a project based agency.

LET'S CHAT

EMAIL

PORTFOLIO

MEETING

EDUCATION

Virginia Commonwealth University, M.S.B.

Richmond, VA

Brandcenter, M.S. in Business/Branding, Strategy

Expected Graduation May 2021

Boston University, B.S.

Boston, MA

College of Communication, B.S. Communication

Graduated May 2015

SKILLS

Brand Positioning

Ethnographic Research

Cultural Analysis

Social Listening

Creative Briefing

Consumer, User Journey Mapping

Planning and Moderating Focus Groups Quantitative and Qualitative Survey Construction

RECENT WORK HISTORY

The Carriage House Richmond, VA

April 2020 -  May 2021

Co-Founder, Executive Council Member

Mentor Liaison, Project Strategist

In response to internship cancelations during the Summer of 2020, several students and I set out to create our own opportunities.

I helped found, brand, launch, and run the creative co-op and served on the Executive Council running the Mentorship Program.

Professional Growth

Enhanced Leadership Skills

Decision-Making in an Executive Position

Business-Forward Adaptation

Experience Highlight

Anticipating the reality of failure, and still saying,

 "let's do it."

Chez Max Restaurant Richmond, VA

August 2019 - July 2020

Hostess

Seats guests in an efficient manner while remaining a welcoming presence and upholding fine dining standards.

Greatest Skill I Learned

Being comfortable as the decision -maker, especially when some don't like the decision.

UNDERGRAD WORK HISTORY

Boston University Athletics Boston, MA

Business Office

August 2016 - May 2019

Office Assistant

Performed administrative tasks and acted as interdepartmental liaison.

Greatest Skill I Learned

Juggling tasks and responsibilities between several departments without confusing work (or names!).

Better Bankside London, UK

As part of a study abroad internship program

February 2018 - April 2018

Social Media and Marketing Intern

Aided in various corporate communications and membership engagement related tasks.

Greatest Skill I Learned

Taking the same service and adjusting its presence to benefit several different businesses.

SOFTWARE I WORK WITH

Adobe Illustrator

Adobe In Design

Adobe Photoshop

Brand Watch

Final Cut Pro

Keynote

Simmons

Figma

Procreate

ANN INC, LOFT Boston, MA and Richmond, VA

October 2016 - August 2018

Sales Associate

Ensured that all clients received excellent service through prompt and courteous assistance.

Greatest Skill I Learned

Efficiently working with a team with varying commitment levels, work ethics, and personalities.