BRAND STRATEGIST | UX RESEARCHER
BRAND STRATEGIST | UX RESEARCHER
BRAND STRATEGIST | UX RESEARCHER
BRAND STRATEGIST | UX RESEARCHER
BRAND STRATEGIST | UX RESEARCHER
BRAND STRATEGIST
SHE / HER
NUTRITION FACTS
WHERE ARE ALL THE BLACK PEOPLE?
THE CONCEPT
We're asking all the questions,
but how healthy are the answers?
SHOW US THE NUTRITION FACTS.
We needed a simple, easily digestible way to spread important information. Inspired by what we continued to refer to as “industry health” we created Industry Nutrition Facts, an initiative with the sole purpose of gathering and reporting on extensive DEI numbers.
We encourage agencies to own where they’ve been and show a commitment to where they intend to go.
WHERE WOULD THE DATA COME FROM?
At the time of creation, we wanted to partner with Glassdoor to develop these statistics. We were happy to see Glassdoor’s addition to their own site that reports on many of these numbers, further proving our rational to involve them.
THE MICROSITE
THE PLEDGE
We can’t do all the work for them, so numbers would be self-reported and self-evaluated. We developed a pledge to accompany numbers as a reflection and promise to improve. We included fill in sections to give companies tangible goals to work towards, with expectations that we would check in quarterly to assess and report their progress.
